Are you a small business owner? Do you have a sustainability commitment in place? Do you have plans on making changes to this area of your company in the near future?
As a small business owner, it’s easy to get caught up in revenue and profit. After all, there’s nothing more important than your bottom line.
While it’s okay to take this approach, there’s something you need to remember: giving back is every bit as important as boosting revenue.
SAP’s sustainability commitment can teach small business owners a lot about this part of their business.
Here’s SAP’s approach to sustainability:
“SAP’s sustainability and corporate social responsibility (CSR) focus is an outgrowth of our vision to help the world run better and improve people’s lives. We believe social, environmental, and economic activities and performance are interrelated – each creating tangible impacts on the others. Our efforts focus on creating a sustainable future for SAP, our customers, and society.”
While there is no denying the fact that SAP cares about its core business, including its customers, they also realize the importance of helping the world become a better place. This all starts with a dedication to social, environmental, and economic activities.
Here are several things SAP’s sustainability commitment can teach small business owners:
- There is More to Owning a Business than Money
Every company, regardless of industry or age, has the desire to achieve great success. There are clothing brands that have been serving customers for nearly 100 years. There are also local restaurants that opened their doors to the public yesterday.
The nice thing about a sustainability commitment is that you don’t need to be in a certain industry to make an impact.
It’s okay to focus on making money, but you can do so while having a positive impact on the world.
- Long Term Outlook
A sustainability commitment isn’t something you get excited about today but give up on tomorrow. You need to have a long term focus, as this is the best way to have the biggest impact on the world.
Here’s the approach that SAP takes:
“Our CSR strategy applies our talent, technology, and strategic partnerships to create long-term, sustainable social impact that makes the world run better.”
As a small business owner, you know the importance of having a long term plan in place for your company. This should include an in-depth plan for having a long-term social impact.
- Get Everyone Involved
You spend a lot of time and money finding the best talent for your company. You realize that you will only achieve your goals if you surround yourself with people who share a similar vision.
You should take this one step further by hiring people who truly care about having a positive impact on the world.
By asking the right questions during the interview process, you can better understand if a candidate is on board with your sustainability commitment and corporate culture.
Track the Stats
Small business owners are always dealing with numbers. For example, with the average startup cost hovering around $30,000, you may be faced with some debt as your company gets up and running.
You should also track statistics associated with sustainability, as this gives you a clear idea of where you stand right now and the type of progress you’re making.
This is something SAP does internally and on its website. For example, the company states that 92 percent of its employees embrace sustainability. Along with this, the company has set the goal of having zero net emissions by 2025.
You don’t have to spend too much time tracking stats associated with your sustainability commitment, but you should definitely put a system in place for doing so. This will give you a better idea of where things stand at all times.
SAP’s sustainability commitment can teach small business owners how to excel in this area. If you’re looking for some inspiration, SAP may be able to give you what you need.
What are your thoughts on implementing a sustainability commitment within your company? Are you excited about what this could mean for your business and the world in general? Share your thoughts on sustainability in the comment section below.