Fibria Celulose, the world’s leading producer of bleached eucalyptus pulp, was created through a merger of Aracruz and Votorantim Celulose e Papel in 2009.

One of the responsibilities of Fibria’s technology center is to develop new eucalyptus clones, as well as better handling practices. It is challenging to foresee the impact of climate change during the growth of these clones. To minimize these impacts and to make sure that the targeted amount of wood is produced, Fibria used SAP BusinessObjects Predictive Analytics to identify in advance the factors and variables that could interfere with the development of the eucalyptus.

Wilson Lopes, CIO for Fibria, explains, “We mapped data sources, understood the variables, found correlations with climate data, and thus reduced the impact of climate in our forests.”

On the industrial side, another project justified the investment in analytics. By analyzing almost 1.6 billion records and over 654 variables, Fibria could identify how best to configure and adjust its digesters – the equipment used to convert wood into pulp, the raw material used to produce bleached pulp.


Read the full story about Fibria here >

Read about another forestry company working with SAP: Montes del Plata >

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