Sports and Entertainment

The last Jedi, my fan experience and SAP for cinemas

Star Wars Episode VIII will hit the cinemas during this night. Hundreds of millions of fans are eagerly awaiting the last Jedi and cinemas are keen to engage their fans. Hmmm… Just wait a second. My own fan experience is a bit different: I am a fan of the Star wars movies since many years and I have watched all the episodes since 2005 (“Revenge of the Sith”) always in …

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Five Lessons From a Lower League Club That Every Organisation Should Embrace

Saturday, 3 PM in Portsmouth. A blue wave heads towards Fratton Park, which sold 17,923 tickets for the mid-table third division duel against Plymouth. I think that more than one event holder would like this attendance. What is the secret? It goes beyond plays and goals: see below a summary of well-applied ideas from the grassroots of the British football.   1) BE INCLUSIVE The edge of the playing field …

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Gary Player is Still Astounding

The man known around the world as the Black Knight, may be in his 80’s but his passion for life, people, designing golf courses and building bridges between cultures remains strong. And 50 years after his famed U.S. Open victory to complete the career Grand Slam, golf’s global ambassador is at it again, though this time at sea. His victory made him the third man in history to win the …

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Loneliness In The Era Of Social Digital Addiction? Efficient Marketing Helps

888: ‘eight hours labour, eight hours rest, and eight hours recreation’. That was the motto in the nineteenth century for the forty hours work per week campaign. However, with the emergence of smartphones, this well-known equation might have changed: according to the latest reports, 97% of people between 18 and 44 have an electronic device and devote 3.2 hours a day to interact with it in a cross-cutting way. Are …

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How Does The New Punter User Journey Look Like?

At school in the ´80s we decided to bet the results of the next weekend: one of us took a copy of fixtures (Prode) from next weekend. On Monday, a manual calculation process created a standing table in this internal tournament between the classmates. In theory, whoever was the most successful knew football better and had certain privileges to give opinions and align teams of friends during games. Nowadays this …

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Creating Live, Continuous Engagement For Lotteries and Betting

Conventionally, lottery and betting products were sold in stores, such as bars or tobacconists, depending on applicable regulations. Yet the industry pace has radically accelerated with the Internet of Things (IoT) and the arrival of the Millennial generation, who expect strong engagement with a brand 24 hours a day, 7 days a week. “Transversal digital channels” is a trending topic of discussion for companies and stakeholders. In the current digital …

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Control Your Betting KPIs With The Revolutionary Digital Boardroom

One of the most common problems of sports betting operators is the integration of data sources. By the Pareto rule, more than 80% do not have an integrated dashboard with all the KPIs and business scenarios in which the company operates. Thus, decision-making is delayed by intersections of information between departments. A large operator, with more than 1,000 High Street shops outside the United Kingdom, told me last week that …

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About Machine Learning On Humanities and Entertainment Industries

– Introduction The aim of this article is to explore the neuroscientific foundations of the learning process and the functioning of the brain today, with the advent of the technological revolution. Thus, it delves into some of the central debates surrounding this process -such as intelligence, emotions, memory, forgetfulness and reflection- regarding the social frameworks. With the introduction of hypertext in new devices, and in line with the distribution of …

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Cinema Marketing with Predictive Analytics: converting Millennials into Movie-Goers!

Two decades ago, you get the newspaper to read the playtime in your town cinema screen. Now it´s a completely different user journey to get them in front of the screen, as the customers get thousands of messages for entertainment opportunities in their spare time. It is a whole new challenge for the theatres to compete in the entertainment industries markets and make the new Movie-goer user journey smooth and …

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The digital transformation of sports and entertainment at SAPPHIRENOW 2017

Ever wondered what SAP has to do with Sports and Entertainment? It’s easy. Over the last century, advances in technology have revolutionized sports and entertainment companies. In the 1920s, radio stations began airing boxing matches, bringing the sounds of live competition to millions of people for the first time. By the 1940s, television networks were broadcasting games, and fans could actually see their favorite athletes run, jump, and hit from …

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