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SAP Hybris Marketing

Setup of CPI iFlow with Custom Business Object

This blog post will explain how you can model your iFlow to insert and update data in your Custom Business Object. As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. Overall iFlow The iFlow consists of 8 steps for mass data coming in through a SOAP service and mapping to the …

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Setup of CPI iFlow with Custom Business Object

This blog post will explain how you can model your iFlow to insert and update data in your Custom Business Object. As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. Overall iFlow The iFlow consists of 8 steps for mass data coming in through a SOAP service and mapping to the …

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Should You Use Templates or Customize Your Reports?

Almost any type of software you use to analyze your business—whether it’s marketing software to analyze your branding initiatives or employee tracking software to analyze productivity—will have an option to customize your reports, or rely on a template provided by the software developer. Of course, templates and customization go far …

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Extensibility options in Hybris Marketing Cloud

If you don’t have access to Hybris Marketing Cloud sandbox system but still curious how restricted ABAP looks like in the context then you might like this super quick and simple demo: If you are not impressed with the restricted ABAP capabilities, like the absence of debugging and the limited amount of …

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SAP Hybris Marketing Cloud Presales Webinar Series

October 24th – 27th SAP Hybris Marketing Cloud empowers your business to understand its customers and engage with them intelligently. In this four session series, you will learn how to position and demo the SAP Hybris Marketing Cloud solution. • Understand Real-Time Customer Intents. Dynamically capture and enrich customer profiles across …

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New API (OData V4.0) Syntax in Hybris Marketing from 1709

From 1709 version, the Hybris Marketing has introduced new OData V2.0 aka API for: Product Hierarchy, Category with write capability – API_MKT_PRODCAT_HIERARCHY_SRV Products with write capability – API_MKT_PRODUCT_SRV Contact mostly with read capability except Marketingpermission write -API_MKT_CONTACT_SRV – Only for Cloud version as of now Interaction Contact mostly with read capability except …

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Measure brand exposure on TV and video to analyze campaign success: Integration of SAP Brand Impact with SAP Hybris Marketing

Capture TV metrics and include in campaign success Brand awareness campaigns on TV and video account for significant parts of the overall marketing spend in many companies. Marketers can easily obtain static metrics such as ‘Number of Placements’, ‘TV Viewers’ and ‘Time on Screen’ from advertising agencies during or after …

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Mobile Engagement using SAP Hybris Marketing

Starting with release 1708, we are happy to announce the availability of the mobile channel for SAP Hybris Marketing Cloud. A marketer can now create a mobile campaign in SAP Hybris Marketing Cloud system and send marketing offers and notifications to mobile devices. The graphic below illustrates the end-to-end flow …

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