SAP Hybris Marketing

Setup of CPI iFlow with Custom Business Object

This blog post will explain how you can model your iFlow to insert and update data in your Custom Business Object. As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. Overall iFlow The iFlow consists of 8 steps for mass data coming in through a SOAP service and mapping to the OData service of a custom business object (CBO). Each step is explained in detail. Step 1: Iterating Splitter to package …

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SAP Hybris Marketing Cloud – Twitter Profile Enrichment With Gigya User Identity

Background  SAP provides out-of-box package contains integration flow (iflow) to import tweets into SAP Hybris Marketing Cloud via Twitter search query API. The API however sends only twitter Id and limited data (no email) even user registered twitter via email or phone number. The tweets sentiments collected by integration iflow can be valuable for analyzing sentiments insights, but has limited capability for campaign execution due to lacking of other communication …

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SAP Hybris Expert Services | Marketing Practice | Recommended Practice

Introduction Welcome to the blog posts of the Expert Services Marketing Practice. We are happy to share with you our experience around Marketing Business Technology, Integration and Analytics. Our blogs will help you to identify new ideas, better understand what you are up to and how to best achieve your goals. This blog series is a living creature and is constantly enhanced and updated.   Table of Content Marketing Business …

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Measure brand love and customer value in SAP Hybris Marketing Cloud using a RFE-based score

Introduction Welcome to the blog post of the Expert Services Marketing Practice. We are happy to share our experience with you around Marketing Integration, Analytics, and Business Technology. You want to see more blogs from Expert Services? Click here Background Scores can be used in SAP Hybris Marketing Cloud to quantify customer behavior. Apart from data-driven predictive / machine learning scores, it’s also possible to setup heuristic scores. Such rule-based scores …

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How to setup communication to other systems for SAP Hybris Marketing Cloud

Introduction Welcome to the blog post of the Expert Services Marketing Practice. We are happy to share our experience with you around Marketing Integration, Analytics, and Business Technology. You want to see more? Click here Table of Content Background Step 1: Create a communication user Step 2: Create a communication system Step 3: Create a communication arrangement Summary Background In the past the most of the communication management for SAP NetWeaver …

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How to see your configuration in Production system as Manage your Solution is not available in Display mode

Currently Manage your solution is not available in display Mode; as a consequence, in your production system you can not see your configuration and in your Quality system, when you transport the configuration, the system is locked and prevents you from seeing your configuration as well. There are 2 ways to see the configuration in both systems at any time in P system using the URL from the Q system. …

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Drive more traffic to your page with Facebook lookalikes

Motivation A big Swiss company in the fast moving consumer goods industry used Facebook lookalikes to attrack new visitors to their web page. This can serve as a template how new customers can be acquired. Hence this blog describes how the new visitors were found and attracked.   How the new prospects were identified The Facebook lookalike audience is a way to reach new people who are likely to be interested …

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Setup of CPI iFlow with Custom Business Object

This blog post will explain how you can model your iFlow to insert and update data in your Custom Business Object. As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. Overall iFlow The iFlow consists of 8 steps for mass data coming in through a SOAP service and mapping to the OData service of a custom business object (CBO). Each step is explained in detail. Step 1: Iterating Splitter to package …

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Should You Use Templates or Customize Your Reports?

Almost any type of software you use to analyze your business—whether it’s marketing software to analyze your branding initiatives or employee tracking software to analyze productivity—will have an option to customize your reports, or rely on a template provided by the software developer. Of course, templates and customization go far beyond reporting data analytics. You can find similar dichotomies in realms like website design, photos and images, and even invitations …

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Extensibility options in Hybris Marketing Cloud

If you don’t have access to Hybris Marketing Cloud sandbox system but still curious how restricted ABAP looks like in the context then you might like this super quick and simple demo: If you are not impressed with the restricted ABAP capabilities, like the absence of debugging and the limited amount of BAdIs then you may need to learn about more advanced Side-by-Side Extensibility. You can start the learning with the free …

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