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CRM Marketing

What Most Marketing Analysts Get Wrong

Marketing analytics are the best way to learn how effective your marketing strategies are, and in the modern era, they’re borderline necessary. Without the feedback to tell you which strategies are working, and how much value they’re earning your business, your marketing strategy devolves to be mere shots in the …

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Confessions from the Webcast King of SAP and More

By Fred Isbell, Senior Director SAP Digital Business Services Marketing, SAP Modern marketing is a concept that’s appearing in the circuit of marketing conferences, online events, and Google searches this year. When I hear this term, I am reminded of the old concept from economics — “take a hundred economists …

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How the periodic campaign works in campaign automation

Campaign Automation is a function that allows you to model your campaign, such as creating a recurring campaign. In this blog, I’ll introduce some tips regarding how the periodic campaign works in campaign automation. The rules used for calculation are determined in method GET_NEXT_STARTDATE~ CL_CRM_MKTPL_SCHEDULER. You could find statement and coding …

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How-to: Export target group to a file

    Sometimes we need to export the target group to a file, here this blog introduces several ways to achieve it. If the size of target group is small (generally less than 500), you can export them via the ‘export to spreadsheet’ button on the header of the Target group …

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Funds Plan and Funds in SAP CRM Funds Management

In this document we will touch upon Funds Management objects like Funds Plan, Funds, Budget Posting etc. We will get into the configuration behind these objects and also focus on transaction level details and utility for each one of them. Funds Management is an application in SAP CRM which assists …

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5 Things to Consider Before Choosing CRM Software

Each day, more and more businesses seek to improve their functioning through implementation of CRM software. For those who don’t know what is being talked about here, CRM or Customer Relationship Management is the latest business model, which relies heavily on technology to improve, organize and automate client and customer …

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Web Crawler and Scraper

Use You can scrape websites and blogs and store its content in the Social Intelligence tables using a python script. You use this stored information to analyze the sentiments and draw further conclusions on the same. System Details These details need to added in the script : Server Port Username …

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Data Mining and changing Marketing strategies:

Data Mining and changing Marketing strategies: Once during my onsite assignment on a project for a big telecom giant in USA, I got the Opportunity to interact with one of its executive director.  He was using an executive dashboard with some very nice looking charts. I discussed with him about …

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Accrual Methods in TPM ( Trade Promotion Management )

For a particular Trade Promotion, accruals are calculated as per “accrual methods “configured. The Funds Management application provides  accrual management capabilities, which means that accrual calculations can be done within the SAP CRM system and sent to SAP ERP where the amount is posted in SAP ERP Financials. The Accrual …

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SAP CRM Loyalty Management Important Tables and Reports

SAPCRM Loyalty Management Important tables  and Reports Master tables – Business Partner – Member – membership Table Name Description BUT000 BP: General data Contains Business Partner Number, Partner Category, Partner Type, External no First Name, Last Name etc. LOYD_MSH_MS_MEMB To get the Membership details – take the PARTNER_GUID and pass …

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SAP CRM set up Loyalty Tier upgrade reward rule

SAP Loyalty Management offers Tier upgrade & downgrade features which can be easily maintained in CRM system. Tier management in loyalty helps you to recognize your most valuable customers. Based on this identification, you can plan incentive program or marketing activities around this. For example Loyalty tiers are: Bronze, Silver, …

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Difference between SAP Loyalty Management and SAP ICM

During one of my consulting assignment, customer was in a dilemma, whether to implement SAP ICM or SAP Loyalty management for their business need.  During the product evaluation discussions, as myself spent on couple of implementations on Loyalty management and worked on SAP ICM, I could not straight away justify …

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