Consumer Products

New study shows IoT is upending the Consumer Products industry

The massive impact of Internet of Things (IoT) on consumer products is now beyond question, with over 75 billion connected devices expected by 2025. From iPhones to smart home devices like Nest and the Amazon Echo, IoT-enabled devices have captured people’s imaginations and wallets. But our brand-new study reveals the IoT presents massive opportunities to consumer products (CP) companies in ways that are often unseen to consumers. Earlier this year, …

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The Uncanny Power of a Can of Campbell’s Soup

For those of us who keep a close eye on the consumer products industry, it was a bit surreal when, on August 16th, Campbell Soup Company CEO Denise Morrison released a statement beginning, “Racism and murder are unequivocally reprehensible…” In the aftermath of the tragic events in Charlottesville, she had chosen to resign from the president’s Manufacturing Jobs Initiative. It’s safe to say that when Morrison took the helm of …

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In Consumer Products, Cloud is Now a Core Ingredient for Success

Valuable new post by my colleague Andy Greig The pressure to evolve is persistent and enormous for consumer products companies. It’s no longer enough to deliver new products that will fly off store shelves. The shopping experience must also be highly personalized, convenient, and fast – reaching across a range of channels as consumers jump between screens and brick-and-mortar storefronts. To deliver experiences that wow consumers, consumer products companies are …

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The State of Consumer Products

Note: This article was first published in Consumer Goods Technology on May 3, 2017   By Mark Osborn For decades, the consumer products industry has enjoyed a prolonged period of relatively stable maturity. Business processes, technology capabilities and success measures have all served as a strong foundation for operating principles, retailer interaction and consumer marketing. Today, however, a confluence of forces has come together to fundamentally redefine the way CP …

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AI, Personalization, and the New Consumer Products Industry

Note: This post was originally published in the D!gitalist on April 26th, 2017 The most disruptive force in the consumer products (CP) industry today is the consumer. Always on, socially networked, and hyper-informed, they’re in a position of power like never before. How things have changed. In the old days, many consumers would accept poor buying experiences – mostly because they had nowhere else to go. But today, CP companies …

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How to See What’s New with SAP Products …

Software is meaningless without its users. SAP is no different. So, we host a series of webinars to educate our users on SAP’s software. Specifically, we talk about what our products are doing today and where they will be headed tomorrow … SAP’s Product Management & Customer Services team helps educate customers on what’s happening with SAP products. What is the status of this product? What are the planned innovations? …

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Evaluating where to innovate at Chobani’s Twin Falls factory

Last week I had the opportunity to attend a ManTech meeting on World Class Digital Transformation.  The meeting was extremely small which made networking difficult.  However, I was pleasantly surprised by what the speakers had to share. One speaker is an automation engineer at Chobani, the Greek-style yogurt powerhouse.  His name is Nathan Piccola.  The Chobani yogurt factory is located in Twin Falls, Idaho.  It opened less than 5 years …

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Vivanda Brings the Network of Food – and All of Its Opportunities – to Life

I wrote late last year about the network of food – a vast digital landscape that can instantly connect consumers with everything from online recipes and nutritional information to cooking apps and food suppliers, all based on a deep understanding of individual taste and flavor preferences. The network of food is not just a technology step change. It’s a tectonic shift that makes food experiences much more personal, which is …

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Digital Transformation: Towards Customer Centricity in Today’s Hypercompetitive Market

Are you experiencing high out-of-stock rates, looking to improve the success of your new product introductions, questioning the efficacy of your promotion strategies, wanting to understand what is driving your market share? The answers to all these questions lie in downstream demand and market data. A good starting point is to have a unified source of demand truth that your supply chain, sales and marketing functions can leverage to gain …

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