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The Uncanny Power of a Can of Campbell’s Soup

For those of us who keep a close eye on the consumer products industry, it was a bit surreal when, on August 16th, Campbell Soup Company CEO Denise Morrison released a statement beginning, “Racism and murder are unequivocally reprehensible…” In the aftermath of the tragic events in Charlottesville, she had …

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The State of Consumer Products

Note: This article was first published in Consumer Goods Technology on May 3, 2017   By Mark Osborn For decades, the consumer products industry has enjoyed a prolonged period of relatively stable maturity. Business processes, technology capabilities and success measures have all served as a strong foundation for operating principles, …

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How to See What’s New with SAP Products …

Software is meaningless without its users. SAP is no different. So, we host a series of webinars to educate our users on SAP’s software. Specifically, we talk about what our products are doing today and where they will be headed tomorrow … SAP’s Product Management & Customer Services team helps …

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#SmoreFun Summer of Gooey Greatness

Today is National S’mores day.  Yum.  Hershey’s is heavily promoting the ‘holiday’ on social media.  Twitter has gone crazy and the hashtag #SmoreFun is trending.  Why? Part of it has to do with timing.  Hershey’s has perfectly timed their S’mores day with late summer, where for decades Americans have embraced …

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Ctac Driving competitive advantage with real-time applications, enabled by SAP HANA on IBM Power Systems

Overview Ctac is an ICT solution provider and SAP Value Added Reseller headquartered in Hertogenbosch, The Netherlands, with offices in Belgium and France. Offering business consultancy, cloud services and software development, Ctac’s 486 employees generate annual revenue of EUR83.4 million. Business needCtac wanted to support its customers’ business process innovations …

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Camposol – Creating unified operations and harvesting fresh business insight with IBM and SAP

Overview Camposol is Peru’s leading agro-industrial company, and is the largest avocado grower and soon-to-be largest blueberry producer in the world. Employing 15,000 people and with annual revenues of around USD289.3 million, the company harvests, processes and markets high-quality agricultural and marine products such as avocadoes, blueberries, grapes, mangoes, tangerines, …

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Is It Time to Rethink Trade Management?

Trade promotions may be nearing an inflection point. One where the very nature of the practice itself – and the investments behind it – could fundamentally shift to new and different models for consumer engagement and promotion. Why? Consider the following. Deloitte reports that consumers’ use of mobile devices influence …

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Revolutionizing the Trade Management Process

Watch a recent presentation by Colby Sheridan from SAP IBU Consumer Products US, “Why did we kick off the Trade Management Revolution?” Consumer shopping habits are rapidly evolving…There’s not much we purchase today without first researching it on our mobile device…Join us in this replay of an informative Webcast to …

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Necessary, but not Cool

Recently, one of my Consumer Products customers mentioned that the perception at his food manufacturing company was that “SAP is necessary, but not cool”.  When seeking out examples of innovation or digitization, Silicon Valley firms top the list, and SAP is not usually short-listed. I have thought quite a bit …

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